The new format from Adap.tv utilizes pre-roll title cards that are
five-to- seven-second ad units appearing immediately before a video. They
can be static HTML ads, rich media ads or short video ads. With these
pre-roll title cards, ad networks and brand marketers can turn standard
300×250 ad creative units into high impact, highly responsive video
pre-rolls with no additional creative development. Website publishers
benefit by earning pre-roll video-like CPM rates for a short seven
second-maximum ad unit that most viewers easily accept.

“Short, crisp pre-play display advertising inside video-centric content
environments present attractive opportunities for advertisers to deliver
high recall media messaging. Moreover, transition friendly, shorter
creative expands inventory to include a growing library of 15-60-second
content formats that exhibit high embed, link and replay rates,” commented
Paul A. Palumbo, research director with AccuStream Research.

“Needs of publishers to protect their viewers from 30-second pre-roll
video ads and the needs of advertisers to transform their existing online
ad campaigns into video have been at odds,” said Amir Ashkenazi, CEO of
Adap.tv. “This new format represents a middle ground that we believe a
great number of publishers and advertisers will be able to agree on.”

Research firm eMarketer has forecast that advertisers will spend $505
million on online video this year in the US. This represents an increase of
55.9 percent over 2007 spending. Video advertising is estimated to comprise
about ten percent (9.8 percent) of all online advertising spending within
the next five years.*

eMarketer also projects that nearly 67 percent of US Internet users
will view online video ads at least once a month in 2008 and 129.5 million
people will watch online video ads in 2008. By 2013, an estimated 183
million people in the US will watch online videos.*

About Adap.tv

Adap.tv is the creator of OneSource, the first open and universal
platform to help publishers fully monetize their online video content.
Based in San Mateo, CA, the company is privately held and is backed by
Spark Capital, Redpoint Ventures and the Gemini Israeli Fund.

*Source: eMarketer, August 2008

http://adap.tv

MILPITAS, Calif., Oct. 7 — AVerMedia(R) Technologies,
Inc., the leading provider of digital multimedia, presentation and
surveillance technology, announced today the release of the highly
anticipated successor in LCD monitors Set-Top Box TV tuners. A successor to
the AVerTV Box 7, with the DVI Box 7 there’s no need for a PC, just
plug-n-play. With only a LCD/CRT monitor, the stand-alone AVerTV DVI Box 7
connects you with analog TV viewing over-the-air or through a standard
analog TV coax cable. This TVBox tuner, with its legendary slim profile,
will enhance the way you watch and enjoy multimedia entertainment,
providing the complete TV tuner solution for turning any LCD/CRT monitor or
projector into a TV and more!

What separates it from the rest? Besides resurrecting your LCD/CRT
monitor, it will transform your multimedia projector into a Television, as
well as a plug-n-play multimedia entertainment hub. By combining multiple
entertainment devices such as; camcorders, DVD players and game consoles,
users will experience larger than life versatility with their multimedia
entertainment, in one centralized location. The included full function
remote control allows users to easily switch between their TV, PC and other
audio video inputs, which makes the AVerTV DVI Box 7 great for the home,
classrooms or corporate environment.

A new feature to this TVBox tuner is the “Picture Pause” function. With
picture pause, you won’t miss any displayed information such as lottery
results, phone numbers and recipes, because you can pause the image, then
continue viewing your program in real-time! Furthermore, with 13 channel
preview and unsurpassed transparent PIP (Picture-In-Picture) technology,
the AVerTV DVI Box 7 provides additional user-friendly features.

The AVerTV DVI TVBox 7 will support industry standard DVI (Digital
Visual Interface) Input/output resolution up to 1920×1200 and VGA (Video
Graphics Array) resolution up to 1280×1024.

The AVerTV DVI Box 7 is a highly flexible and affordable solution to
consolidate and streamline your multimedia entertainment. Utilizing all the
capabilities and great features, the user will have a more enjoyable and
enhanced multimedia entertainment viewing experience.

Pricing and Availability

The AVerTV DVI Box 7 is available (August 15, 2008) for $119.99 MSRP.
For more information about this product or any of AVerMedia’s other digital
multimedia products, please visit http://www.avermedia.com.

About AVerMedia Technologies:

AVerMedia is the technology leader in Digital Multimedia Video
Convergence Technology. Aside from its full line of TV Tuners and Personal
Video Recorder products, AVerMedia provides Hardware and Software DVR Board
Security Systems, Document Cameras, Digital Video Makers, TV Photo Viewers,
and PC-to-TV Converters for consumer and corporate/educational markets.
AVerMedia also partners with ODMs for the development of AVerMedia’s
technologies for integration applications.

Materials:

RoHs Certified manufacturing processed metals and plastics. AVerMedia’s
products are not only committed to RoHS/WEEE Directive, but conduct EMI and
safety countermeasure to ensure consumers’ health and environment
protection. All products are available with lead-free finishes and flame
retardant.

AVerMedia is a registered trademark of AVerMedia Technologies, Inc. All
other trademarks or registered trademarks are the property of their
respective owners.

Contact:
Raymond Moore
Product Marketing Specialist
AVerMedia Technologies, Inc.
raymond.moore@avermedia.com
*AVerTV DVI Box 7 functions only with the TV system of the country it
is manufactured for and originally distributed in.

Consumer Alert:

This television receiver has only an analog broadcast tuner and will
require a converter box after February 17, 2009, to receive over-the-air
broadcasts with an antenna because of the Nation’s transition to digital
broadcasting. Analog-only TVs should continue to work as before with cable
and satellite TV services, gaming consoles, VCRs, DVD players, and similar
products. For more information, call the Federal Communications Commission
at 1-888-225-5322 (TTY: 1-888-835-5322) or visit the Commission’s digital
television website at: http://www.dtv.gov.

http://www.avermedia-usa.com via PRNewswire

Offering gamers an adjustable wheel angle, height, and pedal position, the Fanatec RennSport Wheel Stand features a rock-solid steel/aluminum construction that avoids shaking even with strong force feedback wheels. The strategically positioned rubber base pads help prevent movement during gameplay and allow users the ability to use racing wheels in any room without the use of a table. Extremely portable, it can be stored away in a matter of seconds.

Additionally, a shifter mount for Fanatec Porsche wheels and the Logitech G25 wheel is optional as an accessory and a race seat kit that turns the stand into a full racing cockpit will be available mid 2009.

“The RennSport Wheel Stand is a strategic product that solves THE fundamental dilemma of the racing fan,” said Thomas Jackermeier, CEO, Endor AG. “Our stand makes playing racing games with a racing wheel much more realistic and fun.”

About Fanatec

Fanatec is a leading brand of high-end input devices for game consoles (PlayStation® 2/PlayStation® 3/Xbox®/Xbox® 360™) and PCs. Designed and manufactured by parent company ENDOR AG, the brand’s focus is centered solely on offering highly innovative and highly functional products designed to enhance and maximize the gaming experience. The brand is sold in Asia, Australia and Europe through distributors and in the U.S. directly through its ENDOR AG USA LLC subsidiary. Headquartered in Landshut, Germany, ENDOR AG was founded in 1997. To learn more about the Fanatec lineup of products, visit www.fanatec.com or visit the community website at www.911wheel.com

Contacts

Pacific Media Partners
James Little, 310-566-7862
jamesl@pacificmediapartners.com

“Weather On Demand is another great example of the benefits of U-verse
TV and our Internet Protocol (IP) platform,” said G.W. Shaw, AT&T executive
director of U-verse marketing. “We’re making it easy for customers to check
weather conditions and forecasts in their hometown or across the country,
whenever they want. We know that AccuWeather.com’s content will be a great
resource for our U-verse TV customers who want up-to-date and accurate
weather information.”

Jim Candor, senior vice president of New Media for AccuWeather.com,
said: “We’re proud to deliver on-demand weather information to U-verse TV
customers. This is a great opportunity to bring users of this new digital
platform the same weather that has served viewers so well on traditional
television.”

Customers can access weather information for their home city and any
other U.S. city they specify on their “My Cities” list by tuning to Channel
227. Customers can then:

* View weather information for cities throughout the country that they
select.

* View current local conditions, including high/low temperatures,
humidity, wind, visibility and barometric pressure.

* Get local and nationwide forecasts, including hourly and six-day
outlooks.

* Access animated local and national radar imagery and satellite views.

* Watch current videos of meteorologists presenting the local weather
updates.

* Search and select cities by name, ZIP code or by looking at a U.S.
map.

Weather On Demand is the latest addition to the constantly evolving
suite of features that has been introduced to all U-verse TV customers at
no extra charge since the AT&T U-verse launch in June 2006, including Total
Home DVR; the ability to program DVR recordings from your mobile phone;
personalized, on-screen weather, sports, traffic and stock information via
AT&T U-bar; the ability to track and manage your fantasy football team and
league standings from your TV from within the U-bar; a customized channel
to browse personal online photos from flickr.com; and more.

AT&T is the only national provider to offer a 100 percent IP-based
television (IPTV) service, making AT&T U-verse TV one of the most advanced
television offerings available anywhere. AT&T is deploying next-generation
video services, including AT&T U-verse TV, as part of its mission to
connect people with their world, everywhere they live and work, and do it
better than anyone else.

Customers who want additional information on AT&T U-verse TV — or to
find out if it’s available in their area — can visit http://uverse.att.com
or stop by the nearest AT&T retail location.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their
offerings are the world’s most advanced IP-based business communications
services and the nation’s leading wireless, high speed Internet access and
voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
in such fields as communications equipment. As part of its three-screen
integration strategy, AT&T is expanding its TV entertainment offerings. In
2008, AT&T again ranked No. 1 on Fortune magazine’s World’s Most Admired
Telecommunications Company list and No. 1 on America’s Most Admired
Telecommunications Company list. Additional information about AT&T Inc. and
the products and services provided by AT&T subsidiaries and affiliates is
available at http://www.att.com.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the
AT&T logo and all other AT&T marks contained herein are trademarks of AT&T
Intellectual Property and/or AT&T affiliated companies. All other marks
contained herein are the property of their respective owners.

Note: This AT&T news release and other announcements are available as
part of an RSS feed at http://www.att.com/rss. For more information, please
review this announcement in the AT&T newsroom at
http://www.att.com/newsroom.

Geographic and service restrictions apply to AT&T U-verse. Call or go
to http://www.uverse.att.com to see if you qualify. Customizing options
require AT&T U-verse High Speed Internet Service. Wireless remote access
requires WAP 2.0-compliant cell phone or other handheld device.

About AccuWeather, Inc. and AccuWeather.com

AccuWeather, The World’s Weather Authority(R), presents accurate,
localized, branded forecasts and severe weather bulletins to over 110
million Americans each day via the Internet, mobile devices and IPTV,
through the airwaves, in print and on digital signage. The 113
meteorologists at AccuWeather deliver a portfolio of customized products
and services to media, business, government, and institutions, and inform
millions of visitors worldwide through the free

AccuWeather.com website. AccuWeather also provides content onto more
than 20,000 third party Internet sites, including CNN Interactive, ABC’s
owned and operated stations, The Washington Post and The New York Times.
Visit http://www.accuweather.com for more information.

http://www.att.com via PRNewswire-FirstCall/

Players of Rock Band 2, the second edition of one of the world’s most
popular video games, can visit http://www.rockband.com and order
five-to-six-inch-high 3D physical models of their in-game Rock Band avatar
creations that reflect players’ animated digital rock persona, style and
musical instrument.

Highlights:

— Z Corporation 3D printing technology is the key to bringing Rock Band
digital avatars into the third, physical dimension.

— Bandmates are available today at http://www.rockband.com for $69.

— Players can select from a variety of poses.

What partners say

“The Rock Band figurines are astonishing. Giving players the
opportunity to create models that reflect their very own rock star personas
is an incredible way to extend the Rock Band experience. They’re colorful,
accurate, and seemingly ready to rock the stage. We are pleased with how Z
Corporation’s 3D printing technology has delivered an impressive level of
quality and accuracy.”

Greg LoPicollo
Vice President of Product Development
Harmonix
What Z Corporation says

“Rock Band allows players to bring their Rock ‘n Roll dreams to life.
Now they can bring their Rock Band characters to life as well. That’s where
we come in. We’ve done this for product designers, and we’ve done this for
architects. Now we are honored to do it for Rock ‘n Roll.”

John M. Kawola
CEO
Z Corporation

— Full release text
— How Bandmates are Born
— Click here for video
— Stream podcast

About Rock Band

Rock Band is a platform for music fans and gamers to interact with
music like never before. The game challenges players to put together a band
and tour for fame and fortune — all while learning to master lead/bass
guitar, drums and vocals. Built on an unprecedented partnership with
artists, record labels and music publishers, the music featured in Rock
Band spans the full range of rock music and includes original master
recordings from the greatest songs and artists of all time. For more
information, visit http://www.rockband.com.

About Harmonix Music Systems, Inc.

Harmonix Music Systems, Inc., based in Cambridge, Mass., and
established in 1995, is the leading developer of groundbreaking
music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran
Egozy, who formed the company to invent new ways for non-musicians to
experience the unique joy that comes from making music and have pioneered
music and rhythm gaming in the US. For more information please visit:
http://www.harmonixmusic.com.

About Z Corporation

Z Corporation makes products that enable users to capture, edit, and
print 3D data with unprecedented speed, ease, versatility and
affordability. These products include the world’s fastest high-definition
3D printers — machines that produce physical 3D models from digital data
in full color — and uniquely portable 3D scanners — handheld machines
that digitize 3D surfaces in real time. Z Corp. technology is enabling a
wide range of applications in manufacturing, architecture, civil
engineering, reverse engineering, geographic information systems (GIS),
medicine and entertainment. For the latest news and information from Z
Corp., visit http://www.zcorp.com.

CONTACT: JULIE REECE ED MARSHALL
Z CORPORATION BEAUPRE & CO. PUBLIC RELATIONS
+1 781-852-5058 + 1 603-559-5816
JREECE@ZCORP.COM EMARSHALL@BEAUPRE.COM
HTTP://WWW.ZCORP.COM HTTP://WWW.BEAUPRE.COM

Z Corporation

http://www.zcorp.com
http://www.rockband.com
http://www.harmonixmusic.com

“Video games continue to show strong growth, despite shrinking or
softening demand in other retail categories, and Gamer Doc offers
franchisees the opportunity to own their own store and be a part of this
exciting trend,” said Jim Belanger, president of Gamer Doc. “Video games
are rapidly becoming the favorite form of entertainment for consumers of
all ages, from hardcore enthusiasts to casual players to moms and dads,
children and senior citizens, and Gamer Doc is the place to go for all of
their entertainment needs. We offer video games, consoles, accessories, HD
monitors and cables, and are happy to show our customers how to set up
their systems to get the most out of their game play.”

The live video stream will be broadcast from the Gamer Doc store
located at 5917 N. Figueroa Street in Los Angeles. The store’s futuristic
design was selected by store owner Jason Renfro. Each Gamer Doc franchisee
chooses the interior theme that best fits customer preferences in their
local markets.

“After the Expo closes, transportation will be provided to and from
Jason’s Gamer Doc store for those who are interested in learning more,”
Belanger said. “We want them to have the opportunity to participate in and
enjoy the new and interactive customer experience that Gamer Doc is
bringing to retail.”

About Gamer Doc

Gamer Doc is an innovative franchise concept that offers the
opportunity to own, develop and operate a retail video game emporium.
Launched in December 2007, the Gamer Doc concept is focused on delivering a
new and interactive experience to all customers. From dedicated gamers to
Mom or Dad who want to try out a game, trade-in some old games or check out
the latest titles and consoles from Microsoft(R), Nintendo(R), and Sony(R),
all customers will enjoy the ultimate gaming experience. Gamer Doc offices
are located in Seattle, Wash., and Newport Beach, Calif. For more
information, please visit http://www.gamerdoc.com or call 888-426-5576.

Xbox 360 is a trademark of Microsoft Corp. PlayStation is a registered
trademark of Sony Corp. Wii is a registered trademark of Nintendo Corp.

Contact:
Pat Harriman
Gamer Doc
949.370.2075
pharriman@gamerdoc.com

http://www.gamerdoc.com

HONG KONG, Oct. 7 — Speedy Technology Ltd (Speedy)
just launches the world’s first 6,500 Lumen portable battery operated LED
area light (IL-001). Thanks to latest LED technology, its 36pcs 2.5W High
power LED light source is as bright as 500W halogen lamp. ( Photo for
IL-001: http://www.speedy-techno.com/images/indlight1.jpg )

Because IL-001 led light equipped killer features for its total weight
is less than 5kg, size is as compact as a 15″ portable computer, powered by
rechargeable lithium battery and water resistant design, IL-001 is a
reliable light for outdoor operation in the darkness.

IL-001 LED light can be used as portable light for blackout & emergency
in hospital, TV Station, Shopping Arcade and Factory; station light for
repair and maintenance in oil refinery plant, boiler room, aircraft and
vessel; wide area light for indoor work in studio, electric Installation,
renovation and theatre; and strong light for outdoor operation in
construction, photo shooting, searching and rescue.

IL-001 special features
Ergonomic Design
— The light can stand alone and additional fixtures are not required.
— Flippable cover provides strong protection for carry and
transportation.
— Carry handle for carrying convenience

Multi-level Light Intensity
— 8-level of adjustable light intensity and 7 blinking speed.
— Ultra mode (90W) as bright as 500W Halogen Lamp.
— Long Life mode can last for more than 100 hours.

Intelligent Power Management
— Low battery power status indication.
— Intelligent power low reminder: light will flash for 1 minute to
alert users before battery runs out.

Light, Rugged and Water Resistant
— Light aluminum housing provides excellent mechanical strength.
— Compact briefcase design, easy to carry and install.
— Water-resistant for undesirable outdoor environment.
Speedy suggested that the price for IL-001 is around half price of
similar high power LED light in the market. Speedy is looking for ODM
customer for IL- 001.

About Speedy Technology Limited

Speedy Technology Limited, founded by several experience experts in
lighting industry, specializes in design and manufacturing of battery
operated LED lighting products. Speedy provides complete turnkey solutions
including design, tooling fabrication, production, assembly and packaging
to ODM and OEM customers over hundreds of foreign countries around the
world.

Contact:

Agnes Chu
Speedy Technology Limited
Tel: +852-2480-0024
Email: info@Speedy-Techno.com
Website: http://www.speedy-techno.com

Speedy Technology Limited
http://www.speedy-techno.com

“We know music is a big part of people’s lives and fans want to have always-on, always-fresh access to their favorite artists,” said Stephen Tomlin, CEO of chumby. “A benefit of buying a chumby is that the product is always improving as we add new content and features through automatic upgrades. Now chumbys can be used as radios for the Pandora service at no charge, so whether you bought your chumby months ago or today – you win.”

Pandora is an Internet radio service that is now accessible through chumby. When you indicate a song or artist that you enjoy, Pandora responds by playing selections that are musically similar. You can provide feedback on the individual song choices to further refine the playlist to suit your taste. Your chumby can also wake you with your favorite Pandora station and let you listen to “personalized” radio all day.

“Chumby’s innovative connected media player is a natural fit for Pandora,” said Tim Westergren, founder of Pandora. “With Pandora now available on chumby, our listeners have even more ways to hear their favorite artists and discover new music.”

Also available on chumby are music videos powered by Avot Media, a video formatting and streaming solution provider. Now chumby users can watch the most popular music videos each week, and search for thousands of popular music, entertainment, news, and sports videos on the most popular search engines at the touch of a button.

Chumby music fans will also be able to receive the latest news and images of their favorite bands through updates from RollingStone.com. In addition, Wenner Media, Inc., publishers of RollingStone.com, will also showcase content from other Wenner publications such as UsMagazine.com.

The addition of music content from Pandora, music video streaming from Avot Media and music news updates from Wenner Media complements the strong music and podcast offerings already on chumby, including thousands of AOL SHOUTcast stations, music news from MTV and VH1, and dozens of great streaming stations on Radio Free Chumby.

About chumby

The chumby lets users select their favorite parts of the Internet and delivers them in a friendly, always-on, always-fresh format. Over 1,000 widgets in 30 different categories, ranging from news and entertainment to videos, music, sports and more are available from high profile media partners such as CBS, MTV Networks, MySpace, New York Times, The Weather Channel Interactive, AOL’s SHOUTcast and Scripps Networks. Chumby also offers user generated content as well as thousands of Internet radio stations, the ability to share photos, e-cards and more with family and friends. Chumby is headquartered in San Diego, CA.

About Pandora Media™

Pandora (www.pandora.com) is a free, personalized radio service, available anytime and anywhere on the PC, in the home and on mobile devices, including the Apple iPhone. Pandora is based on the Music Genome Project, which began in 2000 and is the most thorough analysis of popular music ever undertaken. Each song in this massive collection, which includes Pop, Rock, Jazz, Electronica, Hip Hop, Country, Blues, R&B, Latin and Classical, is analyzed by one of more than 50 trained musicians, and assessed against up to 400 distinct musical attributes (encompassing melody, harmony, rhythm, etc.) to capture its unique musical identity. Pandora uses this information to build playlists based on musical similarity. By simply entering a favorite song or artist, a listener is instantly launched into a personalized listening experience, full of new discovery as Pandora explores their favorite part of the music universe. Listeners can create up to 100 of these personal radio stations and refine them by providing feedback via the Pandora radio tuner. Additionally, listeners can create profiles, search for other listeners in the Pandora community who have similar musical tastes, and find stations built by other listeners, using artist and song names as well as genre and mood search terms. The music analyst team works daily to keep the Music Genome Project updated with the latest releases, emerging artists, and an ever-deepening collection of catalogue titles. Today, Pandora has a growing user base of more than 15 million registered listeners and national advertisers such as HP, Microsoft, Toyota, AT&T, Procter and Gamble, and Nike.

About Avot Media, Inc.

Avot Media is an innovator in near real-time streaming and video delivery to web-enabled mobile devices. Avot Media’s solution allows users to play any web video on any web-enabled mobile device in near real-time with a high-quality image. tipMotion is a high performance video transcoding and streaming appliance that allows content owners to easily format and deliver their web video content. Founded in 2007, the company is led by industry veterans, and is headquartered in Sunnyvale, California. For more information, visit www.avotmedia.com

About Rolling Stone

Rolling Stone has been the leading voice of music and popular culture since its inception 40 years ago. The magazine features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning investigative journalism. Rolling Stone provides all the news that fits to 13 million readers every two weeks.

About Us Weekly

Us is 100% celebrity, 100% of the time. Readers turn to Us magazine for breaking celebrity news, Hollywood style, and the best entertainment. With unparalleled timeliness and an irreverent voice, Us engages and indulges its readers, while feeding an insatiable appetite for all things celebrity. From the Red Carpet to retail, Us is the only weekly with extensive coverage of the musts in entertainment, fashion and beauty.

Contacts

for chumby
mPRm Public Relations
Megan Kellett, 323-933-3399
mkellett@mprm.com
or
Pandora
Michele Husak, 510-451-4100 x419
michele@pandora.com
or
for Avot Media
WriteBrain Media
Denise Dorman, 630-845-4694
denise@writebrainmedia.com
or
Wenner Media
Daniel Mandell, 212-651-7835
Daniel.Mandell@wennermedia.com

After Nintendo and EA, completing the top five are: Activision, keeping
its #3 spot for the third year running; Ubisoft, which maintained last
year’s impressive four-place surge; and Sony Computer Entertainment, which
jumped into the top five thanks to an increased slate of titles, improving
on a review record already higher than most, and maintaining positive
relationships with its surveyed partners.

Further down the chart, back on the list at #18 after a two-year
absence is Codemasters, whose aggressive expansion and improving review
scores helped the company secure its spot in the countdown, in the process
displacing last year’s newly-ranked import game publisher Atlus.

The 2008 rankings were calculated by considering number of releases by
SKU, average review scores, and estimated publisher revenue from August
2007 to July 2008. It also included the results of a survey conducted to
gather opinions on the major video game software publishers.

More than 300 industry professionals from all parts of the game
production process were asked to give their opinions — including comments
– on the reputations of each publisher in the survey. In addition, scores
and commentary were gathered from respondents who had direct experience
with the publishers in the recent past, either as workers or partners,
including milestone, marketing and pay feedback.

“We’re delighted to present the result of our yearly publisher
countdown once again,” said Simon Carless, director, Game Developer
Research. “Nintendo’s second chart-topping appearance in a row underscores
the extraordinary popularity of the firm’s first-party Wii and DS
franchises — we congratulate them on their achievement.”

The full Top 20 Publishers 2008 countdown is available both in the
October 2008 edition of Game Developer Magazine and, for the first time
this year, on industry-leading sister site http://www.gamasutra.com. In
addition, a full Top 20 Publishers 2008 report featuring all statistics,
ratings and complete survey feedback — including specific comments for
each publisher — is available at http://www.gamedevresearch.com.

About Think Services

Think Services connects specialized communities worldwide using
innovative media, educational events, consulting, training and
certification. Providing comprehensive opportunities for people to learn
from, network with, and inspire each other, Think Services builds strong
brands and works within communities to foster a unique affinity with its
products and services. The division’s flagship products include the Game
Developers Conference, the Webby Award-winning Gamasutra.com, Game
Developer magazine, the International Customer Management Institute, HDI
(formerly the Help Desk Institute), and Dr. Dobb’s Journal. Think Services
is a subsidiary of United Business Media
(http://www.unitedbusinessmedia.com/), a global provider of news
distribution and specialist information services with a market
capitalization of more than $2.5 billion. To learn more, visit
http://www.think-services.com.

About United Business Media Limited

United Business Media Limited is a leading global business media
company. We inform markets and bring the world’s buyers and sellers
together at events, online, in print, and with the information they need to
do business successfully. We focus on serving professional commercial
communities, from doctors to game developers, from journalists to jewellery
traders, from farmers to pharmacists around the world. Our 6,500 staff in
more than 30 countries are organised into specialist teams that serve these
communities, helping them to do business and their markets to work
effectively and efficiently.

For more information, go to http://www.unitedbusinessmedia.com

# http://www.think-services.com
# http://www.gamasutra.com
# http://www.gamedevresearch.com

Players who buy the Xbox 360 and PLAYSTATION 3 versions of the game within the first two weeks of the game’s release will have the opportunity to download a platform exclusive suit. Xbox 360 fans can download the Xbox-themed Elite Suit* on Xbox LIVE® Marketplace and PLAYSTATION 3 fans can download the PlayStation-themed Obsidian Suit* on the PLAYSTATION®Network. Both of these suits will feature new looks and increased toughness and inventory slots, to help players fight for survival in the Dead Space universe.

In addition, for Xbox 360 owners in North America, the EA Store™ is offering a very limited run of 1000 copies of the Dead Space Ultra Limited Edition. This package contains a copy of the game, Dead Space Downfall Animated Movie on DVD, bonus content DVD, 97-page art book, the 160-page graphic novel (which combines all six issues of the Dead Space comics), exclusive lithograph illustrated and individually signed by Ben Templesmith, and an Ishimura crew patch, all sealed in a limited edition Dead Space packaging. The Dead Space Ultra Limited Edition can be ordered through the EA Store and will ship on October 14.

The bold and often bloody Dead Space promises to deliver the ultimate in psychological terror and gruesome cinematic action. Set in the cold blackness of deep space, the atmosphere in Dead Space is soaked with a feeling of tension, dread and sheer terror. In Dead Space, players step into the role of mining engineer Isaac Clarke, an ordinary man on a seemingly routine mission to fix the communications systems aboard a deep space mining ship. It’s not long before Isaac awakes to a living nightmare filled with vicious genetic mutations inside a dead, claustrophobic silence. Now Isaac is cut off, trapped, and engaged in a desperate fight for survival.

Under development at EA Redwood Shores, Dead Space has been rated M for Mature with descriptors of Blood and Gore, Intense Violence and Strong Language by the ESRB and 18+ for PEGI. Dead Space will be available for MSRP $59.99 on the Xbox 360 and PLAYSTATION 3 system and MSRP $49.99 for the PC. The Dead Space Ultra Limited Edition will be available on the Xbox 360 for MSRP $149.95. For more information about the game, go to the website at http://www.deadspacegame.com or http://info.ea.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS FreestyleTM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS FREESTYLE, POGO, Dead Space and EA STORE are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Microsoft, Xbox, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of companies. “PLAYSTATION” and “PlayStation” are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

*Offer expires 10/28/08 in North America and 11/7/08 in other territories. Limit one offer per person. Internet connection required. Xbox LIVE gold or silver membership OR PLAYSTATION Network account required. Offer may not be substituted, exchanged, sold or redeemed for cash or other goods or services. May not be combined with any other offer, gift card, rebate or discount coupon. Retailers, distributors and employees of Electronic Arts Inc. and their agencies/affiliates are not eligible. Void where prohibited, taxed or restricted by law.

Contacts

EA Games Label
Jino Talens, 650-628-9111
Publicist
jtalens@ea.com
Scott Gamel, 650-628-7286
Senior PR Manager
sgamel@ea.com
Tammy Schachter, 650-628-7223
Senior PR Director
tschachter@ea.com